University of Manitoba
The University of Manitoba is a public university located in Winnipeg, Manitoba, Canada. STC has been developing and producing its recruitment campaigns since 2022, working on a myriad of assets,
from digital media (social media, mall screens, videos), to OOH (billboards, high school posters) and print (viewbooks, brochures).
STC also developed and implemented its reputation campaign.
I am responsible for creating the videos, social and print assets based on the developed concept for the season. I intermediate and release them to print shops and media companies. I also work with our creative director and UM to ensure quality and consistency. I have also developed a couple of Bisons for the campaign.
Studio: Scott Thornley and Company (STC)
Creative Direction: Carmen Serravale, Annalu Cabral
Design & Animation: Annalu Cabral
Recruitment Campaign
Social Posts — 1×1 Statics
Social Posts — Videos
Snapchat Filter
Other Assets
Annalu’s Bisons
Reputation Campaign
Phase 1
Phase 2
