University of Manitoba

The University of Manitoba is a public research university located in Winnipeg, Manitoba, Canada. Since 2022, STC has partnered with the university to develop and produce recruitment campaigns designed to engage prospective students across multiple platforms. The work spans a wide range of deliverables, including digital media, social media content, mall displays, campaign videos, out-of-home advertising such as billboards and high school posters, and print materials including viewbooks and brochures.

STC also developed and implemented the university’s reputation campaign, creating a cohesive visual approach to strengthen the institution’s presence and connect with its audiences.

My role involves translating campaign concepts into engaging visual assets across video, motion, social media, and print applications.
I collaborate closely with STC’s Creative Director and the University of Manitoba team to ensure creative consistency, quality, and alignment with campaign objectives. I also coordinate production with external vendors and media partners, preparing and releasing final assets for print and digital distribution. As part of the campaign development,
I also created custom Bison illustrations used as visual elements throughout campaign materials, bringing additional personality and character to the university’s communications.

Studio:Scott Thornley and Company (STC)
Creative Direction: Carmen Serravale, Annalu Cabral
Design & Animation: Annalu Cabral