University of Windsor

The University of Windsor is a public research university located in Windsor, Ontario, Canada. STC worked with the university to create student recruitment campaigns that connect with prospective students through meaningful and engaging visual communications.

Across each campaign season, STC develops a variety of assets across digital, motion, and print channels, including social media content, campaign videos, digital media, and the annual student viewbook. The work focuses on creating a cohesive visual experience that communicates the university’s values while speaking to its diverse student audience.

My role includes bringing campaign concepts to life through motion design, video production, and digital asset development. I collaborate with the creative team and University of Windsor stakeholders to ensure visual consistency, quality, and alignment across all touchpoints. I also support the design and production of the annual student viewbook, contributing to the development of a key recruitment piece from initial concepts through final delivery.

Studio:Scott Thornley and Company (STC)
Campaign Creative Direction: Carmen Serravale, Henry Zaluski
Design & Animation: Annalu Cabral