Saint Mary’s University

Saint Mary's University is a public university located in Halifax, Nova Scotia, Canada. STC has been developing and producing its recruitment campaigns since 2020, working on a myriad of assets, from digital media (social media, mall screens, videos, etc), to OOH (billboards, high school posters) and print (viewbooks, brochures, etc). STC also developed and implemented the brand renewal of 2019-2020.

I am responsible for creating the videos, social and print assets based on the developed concept for the season. I intermediate and release them to print shops and media companies. I also work with our creative director and SMU to ensure quality and consistency.

Studio:Scott Thornley and Company (STC)
Creative Direction: Carmen Serravale, Annalu Cabral
Design & Animation: Annalu Cabral