Saint Mary’s University

Saint Mary's University (SMU) is a public university located in Halifax, Nova Scotia, Canada. Since 2020, STC has partnered with SMU to develop and produce their student recruitment campaigns, creating a wide range of assets across digital, out-of-home (OOH), and print channels. Deliverables include social media content, digital screens, campaign videos, billboards, high school posters, viewbooks, brochures, and other recruitment materials.

STC also led the university's brand renewal between 2019–2020, establishing the visual foundation that continues to guide campaign development.

My role involves translating campaign concepts into engaging visual assets across multiple formats, including motion graphics, video, social media content, and print materials. I collaborate closely with STC’s Creative Director and the SMU team to ensure creative consistency, quality, and alignment with the brand. I also coordinate production with external vendors and media partners, preparing and releasing final assets for print and digital distribution.

Studio:Scott Thornley and Company (STC)
Creative Direction: Carmen Serravale, Annalu Cabral
Design & Animation: Annalu Cabral